Microsoft

Problem

Microsoft wanted to shift the perception of what Windows 10 PCs can do and introduce the new Surface Laptop while driving engagement with the campaign sites. The main goal of the landing experiences is to extend the campaign story and educate users about the product.

Idea

Extending the “Real People” campaign for Windows and Surface we launched new campaign and website experiences. Each site continued the story of the campaign, educated the user and increased the intend to purchase. Custom video and animation assets were created to showcase the new product features in a dynamic way. Accessibility was a major factor when creating these online experiences. The talent for each brand was selected to best reflect the features of the product and be relevant to the target audience.

Role

Art direction, UX direction, concept and design.