Toy Lab

Problem

Establish that Walmart is America’s best toy shop.

Idea

Together with EKO, we created a digital experience where families get to test and play with the coolest new toys and decide which ones are the most fun. Then they were able to send a list of their favorites to the big guy at the North Pole.

Role

Art direction, UI, branding, design and illustration.

Recognition

Digiday Content Marketing Awards Shortlist: Best Interactive Content Piece

“The best thing Walmart has made all year.” – Forbes

Gold Telly Winner 2019, Branded Content General-Business-to-Consumer

Every piece of branding always starts on a piece of paper.

We started with a black and white version, then moved on to colors that complemented the experience's set design and finally rendered and animated the logo in 3D.