I used the power of MidJourney to create unimaginable fonts. As a creative with passion for hand-drawn letters I have to say I was a little skeptical at first but I did truly enjoy the process. While many think it just takes a click of a button, the reality is it takes many hours of prompt engineering, reference sourcing, sketching, some photoshopping and lots of repetition to get a result I am happy with. In a way using Ai is much like being an art director. I see MidJourney and similar generative art platform as tools that help us bring ideas to life faster but not always more efficiently.