Problem: Microsoft wanted to shift the perception of what Windows 10 PCs can do, introduce the new Surface Laptop and promote the power of Office 365 while driving engagement with the campaign sites.

Idea: Extending the “Real People” campaign for Windows, Surface and Office 365 we launched new campaign and website experiences. Each site continued the story of the campaign, educated the user and increased the intend to purchase. Custom video and animation assets were created to showcase the new product features in a dynamic way. Accessibility was a major factor when creating these online experiences. The talent for each brand was selected to best reflect the features of the product and be relevant to the target audience.

Role: Art direction, UX direction, concept and design.