KidHQ | Walmart
Problem: The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys. But while brick and mortar toy stores are shuttering, children’s imaginations aren’t. Walmart asked us to create a new place where kids and moms could spend time playing with and exploring toys, and talking about which toys to put on holiday wish lists.
Idea: KidHQ is a toy store with a different experience on each floor. There’s no limit on the number of floors KidHQ can hold. Each floor of KidHQ is a unique experience. Kids move between floors via the Funovator. The only goal is to create a toy report, which turns into a shopping list for parents. Thus kids are able to explore, discover and play with their favorite toys in a setting that inspires the same joy of a toy store, but ultimately culminates in a parent-friendly e-commerce experience. Watch the live version here.
Role: Art Direction, Concept, Design.
Results: Exceeded all KPI goals by Thanksgiving weekend (Oct 15 launch).
Nearly 90% of Toy Reports were sent to parents via the Grown Ups Only floor.
Recognition: The Wall Street Journal, Little Black Book, PR Newswire
Inspired by the idea of building blocks and toy colors and textures we created a custom type logo for the experience.
Welcome to KidHQ! This is how you enter the experience.
Kids can go between floors using the Funovator.
Visit the Barbie floor to help Barbie throw an awesome party at her house.
Visit the ToyLab floor to test and play with Walmart’s top new toys.
Choose what happens next or test the "don't push" button for a surprise.
Get an up close look at all the hottest toys this season.
See the experts testing the toys.
Choose your favorite toy and save it to a list.
Visit the Santa floor to meet the big guy and tell him what you want for Christmas.
Nice or naughty? Talk to an elf and chose what kind of holiday treats he gets to taste.
Visit the Santa floor to meet the big guy and tell him what you want for Christmas.
Get a look behind the scenes and see what keeps the elves busy when they are not working.