Problem: OppenheimerFunds wanted to differentiate themselves from the big investment companies and become top of mind for financial advisors and investors.

Idea: Disrupt the financial category by promoting OppenheimerFund’s unique point of view and challenging conventional wisdom.

To spread the notion of optimism which our clients believed in, we launched the “Invest in a Beautiful World” 360 campaign. We created multiple high-impact digital units, editorial content, pre-roll videos, OOH, and social content to support the campaign.

Role: Art direction, design, campaign style guide development, digital video concept and art direction.

Recognition:
MFEA Star Awards 2016, Ad Campaign | Digital Innovation | Social Media
FCS Portfolio Awards 2016, Best In Show: Digital Media
FCS Portfolio Awards 2016, Mobile Advertising: GOLD in Consumer Retail/ SILVER in B2B Category
FCS Portfolio Awards 2016, Web Video: GOLD in Consumer Retail and B2B Category