Problem: Help Sony demonstrate to young creators its brand purpose to fill the world with emotion through the power of creativity and technology.

Idea: We created a video series featuring diverse, young creators talking about their unique creative processes and how their visions are inspired by and realized using technology. The content was distributed where young creators go to find inspiration and promoted by trusted creators.

Results: The campaign has only recently launched but is surpassing Sony global performance benchmarks.

Role: Art Direction, Design, Visual Effects