Problem

CVS Health was on a mission to become the premier health & wellness destination for customers nationwide. The problem, its digital platform and tools were years behind its competitors.

Idea

Begin a rapid digital transformation starting with the most visited customer facing properties. A full cvs.com and cvshealth.com redesign along with a digital brand refresh and new digital tools brought an overall 143% increase in customer engagement and brand favorability.

Role

Creative Direction, Design Direction, Design

Results

The new digital platform brought 100bps improvement in health and wellness brand perception, 800K more visits and 43% more customer considerations.