I started hand lettering few of years ago and I have discovered a new passion and appreciation for typography. Here is a collection of some of my hand drawn letters, type and fonts experiments. Some of the brands I have worked with are Microsoft, MasterCard, Books on the Subway, L’Oréal, OppenheimerFunds, Coca-Cola and more. You can find more on my Instagram blog @typeandoodle. In 2018 and 2019 I participated in “36 Days of Type” challenge on Instagram. See more of my lettering work here.

Microsoft wanted to promote the new inking feature for Windows 10 and reach younger audience. Extending the “Real People” campaign for Windows we launched a new set of advertising targeting foodies. To reach young people at the places they hang out we created OOH murals across Australia where the campaign launched. The murals were strategically placed in trendy neighborhoods filled with great restaurants. To really focus on the new inking feature available for all Windows 10 PCs we created a food inspired typographical street art murals that didn’t have any software or a device on them but rather showcased the final product. I art directed and hand-lettered the design.