Problem

OppenheimerFunds wanted to differentiate themselves from the big investment companies and become top of mind for financial advisors and investors.

Idea

Disrupt the financial category by promoting OppenheimerFund’s unique point of view and challenging conventional wisdom.
To spread the notion of optimism which our clients believed in, we launched the “Invest in a Beautiful World” 360 campaign. We created multiple high-impact digital units, editorial content, pre-roll videos, OOH, and social content to support the campaign.

Role

Art direction, design, campaign style guide development, digital video concept and art direction.

Recognition

MFEA Star Awards 2016, Ad Campaign | Digital Innovation | Social Media
FCS Portfolio Awards 2016, Best In Show: Digital Media
FCS Portfolio Awards 2016, Mobile Advertising: GOLD in Consumer Retail/ SILVER in B2B Category
FCS Portfolio Awards 2016, Web Video: GOLD in Consumer Retail and B2B Category

To infuse humanity into the story of the mutual funds we created a series of interview style films featuring some of the top portfolio managers. We mixed the interviews with visuals that enhanced their stories.