Problem
Help Sony demonstrate to young creators its brand purpose to fill the world with emotion through the power of creativity and technology.
Idea
We created a video series featuring diverse, young creators talking about their unique creative processes and how their visions are inspired by and realized using technology. The content was distributed where young creators go to find inspiration and promoted by trusted creators.
Role
Art Direction, Design, Visual Effects
Results
The campaign has only recently launched but is surpassing Sony global performance benchmarks.