Problem

421 Media needed to brand themselves as a social first media company with a bold vision that makes them stand out from the crowd.

Idea

A full brand manifestation for 421 Media with nothing to go on but their vision for their product. We guided this modern media company to discover their mission, vision, voice, visual identity, and brand behavior.
With this footing, 421 has built authentic environments on social platforms that offer multiple ways for brands to engage with followers.

Role

Art Direction, Design

We created a minimalist, bold and modern logo that represents the numbers in the name of the company 4.2.1 Media.

The color coding of the logo speaks to the idea of a thermometer that reacts to culture and trends.

CHANNEL THE POWER is an epic reminder of the way we interact with our audience. It’s all about our incredible ability to collaborate, aggregate and guide the voice of Gen Z to create positive change in the world.

We created a series of minimalist branded posters, icons and graphics that spoke to our target audience.

The visual language was translated to dynamic presentations and animations.

We created a visual guide and a filter system for each category in their social feed.