Problem

Product advertising sucks.

Idea

WhadDYaWannaKnow is an ultra satisfying, visually forward internet click hole designed to make people smarter about … something. How smart, and what they are smart about, is up to them as they follow an endless double back jumbled journey through the brain of Louise, our host. Insert any product in this experience and see what the future of online shopping looks like.
Louise is the smartest woman in the world, however the information she knows doesn’t necessarily make linear sense. The space is a reflection of Louise’s personality. A little scattered, a little random, definitely colorful, fun and unexpected. It’s a collage of everything Louise knows, digital mixed with analog. A design system of custom patterns and animations were created for the over 200 pieces of video content within the experience. Over 80 GIFs and custom graphics were made to support the storytelling. Now can you get the level 10 badge? Play the experience here.

Role

Art direction, UI, branding, design and illustration.

Recognition

Communication Arts Interactive Annual 2020, Other media